Erik Danielsson - Chairman

Erik is the founder of Motion Display. He was CEO of Pharmacia AB (1984-1990), Scandinavia’s largest pharmaceutical company. He has also founded several well-known companies such as Scandinavian Biogas (leading biogas technology provider), Pricer AB (world leaders in electronic shelf labels), UltraSonus AB (ultrasonic treatment of fluids in industrial processes) and Trippus AB (software for the meeting industry).

Jens Nordfält

Jens has a PhD from Stockholm School of Economics. He is CEO of The Hakon Swenson Research Foundation and Dean of the Nordic School of Retail Management. He is also the Author of the “Marketing Book of the Year”, 2007 and is a frequent lecturer for the retail industry. Jens’ research area is in-store marketing, or more specifically perceptual processes and in store behaviour. He has always worked close together with different retail companies to improve the retailers’ in-store marketing effectiveness and their over all productivity. He has especially been working with ICA, Scandinavia’s largest retail chain.

Johan Östlund

The company’s legal affairs manager. Johan is former associate at international Law firm Lindahl.