Motion Display launches a one-of-a-kind checkout divider
Motion Display is launching a new generation checkout divider with unique opportunities for effective in-store advertising. The development has been made in close collaboration with a major Swedish brand who will also be the first in the market place to use this product. International launch will take place in early autumn.
The “Motion e-bar” checkout divider has a built-in attention grabbing e-paper display. Initially the product will be delivered to selected Swedish ICA stores. The checkout divider is the plastic bar that separates the groceries of one customer from another at a store checkout. For obvious reasons, this is an attractive in-store advertising opportunity.
“Customers we discussed with spontaneously say they can’t imagine a better advertising space. In a simple but yet effective way, it reaches all the store's customers. Since the customized message is flashing, the attention value becomes very high. The customer even has to actually touch the promotional material,” says Martin Skoog, business area manager at Motion Display.
“The innovative technology platform that Motion Display launched in 2013 has made it possible to develop this first of its kind product. This also means an exciting expansion of our product line and we are now preparing for an international launch,” says Anna Engholm CEO of Motion Display.
Anna Engholm, CEO of Motion Display Scandinavia AB, +46 (0) 709 79 35 04
Motion Display with headquarter in Uppsala, Sweden, is the leading global manufacturer of Electronic Paper Display based Retail Signage. The company was founded in 2005 by Erik Danielsson, former CEO of Pharmacia AB, founder of e.g. Scandinavian Biogas Fuels AB and Pricer AB, global leader in ESL (Electronic Shelf Labels). www.motiondisplay.com
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