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Test Fixed overlay
Test XO
Test ESL add-on
Test covers
Services

Fixed overlay

 

Motion Display has a unique technology that brings life into printed material. The paper thin animated and flashing e-paper displays are as easily deployed as traditional POS material. With its unique features it is a proven tool for top performance in an in store environment. Several studies show that the attention grabbing capabilities contribute to customer awareness and increased sales.

 

A fixed overlay display can be designed in almost any shape. This display can even be designed with holes. The color overlay is laminated on to the black and white e-paper display and cannot be removed.

 

With the push button on the back of the display, you can manually select among the pre-set animation sequences and decide which one to show. Since the e-paper technology allows overlapping text, a display can be designed to, for instance, contain different campaign messages.



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Exchangeable overlay (XO)

 

Motion Display has a unique technology that brings life into printed material. The paper thin animated and flashing e-paper displays are as easily deployed as traditional POS material. With its unique features it is a proven tool for top performance in an in store environment. Several studies show that the attention grabbing capabilities contribute to customer awareness and increased sales.

 

With the XO product line, the display can be reused for several campaigns. An XO display has a number of pre-set animation sequences and the color overlay can be exchanged.

 

Motion Display provides a standard XO display with pre-set segments and dimensions. By designing the color overlay you can create your own display.

 

Motion Display also offers the possibility to customize a standard XO display in a number of ways:

  • Changing the pre-set animation sequences using the existing segments.
  • Creating new segments (your own messages, icons, logos etc.) and having them combined into different animation sequences.
  • Customizing the length of the display.

 

With the XO product line, the cost per campaign is dramatically decreased.



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ESL Add-on

 

There are today, in total about 200 million electronic shelf labels (ESL) installed worldwide, above all in Japan and Europe. And this represents only one to two percent of the true market potential.

 

It is widely accepted that there are two main reasons why the penetration of ESL systems is still modest. The price is considered to be high and there are very limited possibilities to use ESL for effective promotion at the shelf.

 

The Motion Display ESL Add-On system effectively addresses both these obstacles as this creates a new possibility to use the combination of ESL and the Add-On to achieve a number of advantages such as:

 

  1. Focus on increased earnings, not just cost savings.

  2. Offers 100 % campaign integrity as a complement to the 100 % price integrity from just ESL.

  3. Enabling short event driven wireless campaigns, with minimum manual involvement.

  4. Enabling to steer sales to high margin products and products with excess inventory.

  5. Enabling easy evaluation of campaign efficiency

Example of ESL and traditional shelf talkers

 

The Motion Display Add-On system can be adapted to any ESL system. The retailer may choose to combine the electronic tags with Add-On in any proportion desired. Given the proven dramatic sales increasing effect of a flashing e-paper module at the shelf edge, the most obvious use for ESL add-on is to promote spontaneously purchased products and high margin products such as the retailers own brands. A figure often mentioned by retailers, and thus a suitable number for ESL add-on, is 30%, representing the most campaign intense products of the assortment.

 

Motion Display offers the retailer to design its own Add-On modules to fit the profile of the chain and the actual ESL system. Each Add-on can have its own design, based on the product it represents.

The retailer is also free to decide how an Add-on should look like in regular price mode and what promotion messages that should be available to be wirelessly activated when in campaign-mode.



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Covers

 

 

The Motion Display technology lends itself in an excellent way to be integrated into e.g. magazine, book, CD and DVD covers as well as greeting cards etc. With the e-paper display as thin as 0.6 mm and using thin coin cell batteries an animated and flashing display can be seamlessly integrated into a cover.



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Services

 

Motion Display provides a one-stop-shop for creating unique point-of-purchase displays. Our design team has extensive experience in working for international brand manufacturers and retailers in the retail environment. The engineering team will take the animations and create customized animated and flashing displays with extremely low power consumption. Our project managers will guide you through-out the entire process. Motion Display provides the following services:

 

1. Display Design

The Motion Display customers often supply with the basic ideas, artwork and logos. Our design team has vast experience in designing animated e-paper displays for maximum attention grabbing. With only a few seconds to stimulate customers at the point-of-purchase, the moment that matters most, our designers will help you to optimize the display in terms of positioning, size, text message, pictures and animation speed.

 

2. Display Integration

The flexible Electronic Paper Displays are 0.6 mm thin, lightweight and very durable. The displays may be used "as is" or integrated into a larger display and other exposure material, i.e. a so called hybrid solution. The displays can be integrated with or mounted on almost anything. We offer a wide array of integration and mounting options as table stands, shelf liner displays, wall mounted displays, displays integrated into a magazine cover etc…We can also optimize the power solution for your specific needs. Most common is to use replaceable batteries to drive the display. However, we can offer customized power solutions like solar cell and other external power sources like support for wall power outlets.

 

3. Project Management

Our experienced project managers will guide you through-out the entire process, from display design and animation proposals, to deployment. Your ideas to increase the product awareness will become a successful reality. 



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Covers

 

 

The Motion Display technology lends itself in an excellent way to be integrated into e.g. magazine, book, CD and DVD covers as well as greeting cards etc. With the e-paper display as thin as 0.6 mm and using thin coin cell batteries an animated and flashing display can be seamlessly integrated into a cover.



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